Content Protocol
Mandatory
Visual design never begins before the sitemap and copy are approved. We build structure first. This prevents "lipstick on a pig" scenarios where good UI masks bad messaging.
The Layzivo Gate
Before we discuss design, we define the boundaries. We do not operate as a traditional agency. We operate as a specialized partner with strict entry criteria. This is not a sales tactic; it is a methodology. Our constraints ensure that the work we produce has a higher probability of success because it is built on a foundation of mutual respect for reality.
Assumption
You have a defined problem, not just a desire for a "new look."
Boundary
We require budget clarity upfront. Vague ranges suggest scope ambiguity.
What Changes Our Mind
If you provide ready content, we can move. If content is TBD, we pause. Design without copy is decoration.
The Bogotá Latitude
We operate from Carrera 11 #79-35, high above the noise line of the city. Bogotá sits at 2,640 meters, and the altitude informs our pace: deliberate, oxygen-aware, and sharp.
The name 'layzivo' is a deliberate misspelling of "lazy" with a strategic twist. It represents the discipline of doing less, with higher precision. We reject the 'always-on' agency model in favor of focused project sprints where deep work cycles span multiple time zones without the pressure of immediate response.
Client relationships are direct. You talk to the makers, never an account manager. This is a studio of craft, not administration.
Philosophy: Asynchronous workflow by design. We work when the work is ready, not when the clock says so.
The Anti-Portfolio
We build trust by being explicit about who we are not for. If you recognize yourself in the "Pass" column, we aren't a good fit. If the "Engage" column feels familiar, let's talk.
"A clear 'no' is more valuable than a vague 'yes'."
Client Type
Requirement
Verdict
The Sprinter
Needs it in 1 week, no flexibility
PASS
The Architect
Planning for Year 2, solid foundation
ENGAGE
The Dashboard
Internal tool, daily status meetings
PASS
The Converter
Clear KPI: sales, not "engagement"
ENGAGE
The Control
Needs to 'own' the creative process
PASS
The Layzivo Stack
Typography
Primary Tool
We use variable fonts (Inter, Source Serif 4) to reduce HTTP requests and increase expressive range. Every weight and size is a design decision, not a default.
The Backend Divorce
We decouple content management from presentation. A client's WordPress site often looks like a cluttered garage: plugins everywhere, dependencies stacked high. A Layzivo build looks like a workshop: clean shelves, labeled tools, zero clutter.
Constraint: No custom JS. Pure PHP/HTML/Tailwind for longevity.
Scenario: The Pivot
The Client A Colombian coffee exporter needs a bilingual site to drive US exports. They have a tight budget ($2.5k) and a 3-week timeline.
The Layzivo Move We proposed a 5-page static site with a headless CMS for the blog. We rejected the timeline (too short for quality) and suggested a 2-week sprint focused purely on the landing page and export contact flow.
Outcome: Higher conversion on fewer pages. No wasted budget on features they didn't need.
Direct Line, Not a Funnel
No forms. No gatekeepers. The first step is a 30-minute paid call to discuss constraints, budget, and timeline. If it fits, we send a single-page proposal.
- 30-min discovery call
- Single-page proposal
- 50% deposit, 50% on delivery
Initiate Contact
or call us directly: +57 601 489 9800